About Us

Frilly Lingerie Inc. OPENED ITS DOORS IN 1984 OFFERING FANTASTIC CHOICE. IT WAS THE FIRST INDEPENDENT SPECIALIST LINGERIE STORE IN Mumbai. Now spread all over India.
Over the years we have developed a large customer base, with many who have moved further afield but still visit us and take full advantage of our online website! Shobha Rai, the store's owner, has strived over the past 30 years to develop Bare Necessities into a well stocked store offering good quality products in a friendly and relaxed environment. Our brands include, Empreinte, Felina, Fantasie, Freya, Aubade, Lise Charmel, Chantelle, Passionata and Lejaby. Having all those years of experience, Shobha feels she can offer a truly specialist service and a high level of expertise in this field. She strives to offer staff that are fully trained and work as a team to offer expert help and advice.
We are now well known for our beautiful, and wide range of swimwear, with a variety of different brands! These include  Prima Donna Swim, Marie Jo Swim, Seafolly, Maryan Melhorn, Watercult, Charmline, Fantasie, Freya,   Gottex, Gottex Profile, Roidal,  Nicole Olivier,
In Summer 2014, we also launched our very own swimwear range, which has proven to be a big success! Now we offer a fantastic selection of swimwear, picking from the very best brands to bring a stunning selection to suit all sizes We specialise in: Lingerie from A to J cup and 30” to 50” back. Dress sizes 8 to 22 Silk and cotton nightwear / dressing gowns Huge selection of swimwear to suit all shapes, ages and sizes including bra sized Hosiery.

Our customers are our priority, whether in store or online and we would love to hear from you.  If you have any suggestions or interested in any specific brand, collection or even if you feel you can get an item we stock at a better price - we can't promise we can beat it but we will certainly try!